AltanaESP Glossary

You can never cross the ocean unless you have the courage to lose sight of the shore. ~ Andrè Gide ~

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Approved 15 February, 2022 @ 9:40am by Jan Viljoen (version: 12)



Exploring, recognizing and discover ourselves within an operational functionality context in order to create and continuously re-create ourselves, which - in itself - is the KEY for authentic self-actualization.

-analysis is an abbreviation for an assessment analysing process to identify and determine our Strengths, Weaknesses, Opportunities and Threats.

A personal LDP and reliable SWOT-analysis should happen hand-in-hand, because no SWOT-analysis has any real significant value without the guiding parameters of a LDP and no authentic LDP can be accountably compiled in the absence of a contextualized SWOT-analysis. This often give rise to a potential catch-22 scenario and the question remains what should be done first…. the chicken (SWOT-analysis) or the egg (LDP). However, its of little importance and merely of academic value, whether a SWOT-analysis leads to a LDP (&subsequent vision statement) or vice versa. As a matter of fact, both should be conducted simultaneously. This “parallel” approach will allow any individualplugin-autotooltip__small plugin-autotooltip_bigOr groups of people, companies, organizations or teams for that matter. to compile a list of verified KPA'splugin-autotooltip__smallKey Performance Areas to serve as a reliable source to ensure an accountable and responsible formulation of a subsequent CPD, PLP and SDS.

A responsible and accountable SWOT-analysis is only possible when sourcing from reliable and validated assessments (qualitative and specifically cumulative assessments) conducted. Such assessments - depending on the purpose and objective of the analysis - can be either be conducted by a specialistplugin-autotooltip__small plugin-autotooltip_bigFacilitators, Locksmiths, Coaches, Psychologists, Teachers, Human Resource Officers, ...etc. making use of various assessment tools available. or structured and conducted by the individual him/herself.

SW & OT-analysis mainly has the following goals…

  1. To determine Strengths/Weaknesses (Key Focus = Archetypes) and Opportunities/Threats (Key Focus = Habitats) that would allow us to manage and actualize our personal potential more productively and limit the destructive influence or impact of blind spots, future shock and plenty of resulting traps in life by establishing a results mentality supported by accelerated learning.
  2. To identify definite and clear ground rules (i.e. minimum standards) as foundation for both our LDP and CPD, which will allow us to productively manage and steer our strengths and weaknesses to eventually obtain our dreams through optimal self-actualization and to gradually achieve success in life.
  3. Using the information as collected and digested during an authentic SWOT-analysis, also provide us with the scope to conduct risk assessments to identify which factors, components, aspects or issues are either nourishing for or toxic to our personal growth, development, self-empowerment and psyche management strategies in a broader global context.
  4. Applying the information collected and digested to conduct a competitive analysis if and when necessary, needed or required. When doing so, pay special attention to the ever expanding AI-impact on daily life - in general - and specifically the modern work place.

Career-related SWOT questions you should ask yourself

Without an accountable SWOT-analysis and responsible Life Development Plan, it would be very difficult - if not completely impossible - to map and navigate our way successfully through life.


What is your full potential? …and What is holding you back from achieving it?

Why on earth do you doubt yourself?

abbreviations/swot.txt · Last modified: 15 February, 2022 @ 9:40am by Jan Viljoen