AltanaESP Glossary

Purpose, structure and Usage of the A-Z Glossary

I am neither especially clever nor especially gifted. I am only very, very curious. ~ Albert Einstein ~

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Approved 20 February, 2021 @ 11:23am by Jan Viljoen (version: 5)

Legacy Statement

Our legacy statement is a culminated synchronicity (i.e. symbiosis) of our vision, our value and our mission statements. Our legacy statement can be regarded as a “life view filter” to establish how we would like other people to think about, see and/or remember us (i.e. the core of our self-expression and -identity). Our legacy statement is those things that we regard as very important in life, would like to live by and hand down to those who are “coming next”. Thus, - in essence - what would we like our reputation to be like and WHY.

Our legacy statement can be substituted for the reputation that we wish to build in life, which also serve as the foundation of our professional branding strategy and guide our visibility campaign.

Unfortunately the popular or most common acceptable meaning attached - currently - to legacy, is superficial and merely implies money, property or a combination thereof, and left to someone by a will (or testament). This is an immensely sad situation, because we all can contribute so much to future “generations” in the form of sharing experiences, understandings and accumulated wisdom. The importance of our legacy statement may seem insignificant - especially when it is confined to materialistic means, such as money and property - because…

How many people can actually “afford” to or is capable of leaving behind a small fortune?

A “well-thought-through” legacy statement isn't only important for us personally, but very important for “generations to come”. When one studies both the Egyptian and Tibetian books of the Dead (ancient writing of ±3000 years BC) we will notice that the most important principle mentioned about human life and our time spend on this planet, isn't how we lived that actually matters… whether we can die an honourable death… a sentiment that still faintly echo in our modern day civilizations. The well known Chinese saying.. “Give a man a fish, and he will eat one day; teach a man to fish and he will eat for the rest of his life”, refers to a more modernized version of teaching others HOW to live, by setting an example for others through the way in which we live… simply stated, to die an honourable death. Our legacy statement is the “filter” which we use for our everyday life's and ensure that we “die an honourable death”, setting an example in the manner that we live, so that others can follow in our “footsteps”. The ultimate outcome of all our SDS efforts.

A lived legacy statement - the trust and reputation we would like portray - ain't as easy as it may seem at first glance. Establishing and maintaining our legacy implies a continuous struggle to achieve and maintain a healthy productive balance between our materialisticplugin-autotooltip__smallOur résumé, CV and achievements. and spiritual   self.

To live our legacy statement - in essence - is sadly often incorrectly regarded by most as a constant uphill battle between survivalplugin-autotooltip__small plugin-autotooltip_bigOur materialistic self which is driven by economics and how much we can consume. and prosperity . A daily conflict and challenge which are collectively dealt with by means of organized religionplugin-autotooltip__small plugin-autotooltip_bigServe the materialistic self (i.e. Mammon) from Monday to Saturday, and - when time allows or permits it - serve the spiritual self (i.e. Divine) a hour or two on Sunday. that eventually - more often than not - materialize in reality as an overwhelming and restrictive Wild Horse life journey.

However, a legacy statement shouldn't be regarded as a battle between survival and prosperity. As a matter of fact, it is a negotiatedplugin-autotooltip__small plugin-autotooltip_bigI.e. a negotiation with ourselves regarding what we need, want and aspire to achieve in life. symbiosis between what we need to survive (the materialistic self) and what is required for self-actualization (the spiritual self), deploying our minimum standards as a negotiation platform. When our umwelt negotiation is conducted realistically in a reliable and in a responsible manner, we will be able to comfortably follow a prospering Oryx journey in life.