AltanaESP Glossary

Purpose, structure and Usage of the A-Z Glossary

The beauty of a living thing is not the atoms that go into it, but the way those atoms are put together. ~ Carl Sagan ~

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concepts:mission-statement
Approved 01 October, 2022 @ 2:38pm by Jan Viljoen (version: 6)

Mission Statement

How to achieve what we desire, by taking ACTION… NOW!

Our mission statement is a clear indication of our fundamental purposes in life and how to achieve it. A mission statement mainly answers the question… “How to and what actions will allow me to achieve my objectives and goals?” Therefore, our mission statement “describes” our current capabilities, our present focus on life, our actions, behaviours and our unique personality make-up.

The main difference between a mission statement and a vision statement is that our mission statement concentrate on our present state, while a vision statement focus on what we would like to achieve in future (i.e. our future state) and WHY. Each individual (or group of individuals) should have a clearly defined mission statement, both as a way of ensuring that we remain aware of “where we are” in the present “space&time”-continuum and to serve as a baseline or point of departure for effective strategic planning.

Essentially, a mission statement is a set of action step (i.e. objectives) drawn from our vision statement (i.e. where we would like to be in 5, 10, 15 years time. Our goal…), evaluated against the present (i.e. where are we now!) and “translated” into specific steps required (i.e. what we should do) to get from “where we are now” to “where we want to be”.

Our mission statement indicates our fundamentalplugin-autotooltip__small plugin-autotooltip_bigFundamental Principles

...~ Mark Victor Hansen.

responsibility DO SOMETHING obstaclesADKAR-change modelgrowingevolvingperson

fill empty mindsalchemizeby focussingcontextualunderstanding

Remember that patience is a virtue
purpose and basically, justifies why we take the actions and make the choices that we do. A mission statement might be valid for a couple of days or might last for many years. As a matter of fact, a mission statement actually doesn't have an “expiry date”, it is consistently re-defined, tweaked, adapted and changed - in synchronicity with our CPD and/or LDP - to accommodate personal growth and development, as we gradually obtain our objectives, learn, grow and achieve our goal as defined in our vision statement.

Our mission statement is a constant reminder of the fundamental meaning and purposeplugin-autotooltip__small plugin-autotooltip_bigLife's Meaning and Purpose

An essential aspect of our overall well-being as humans, are that we need to feel and experience that our lives are truly meaningful and that we have a purpose in life.

refers to the subjective sense that a person’s life as a whole is meaningful, which is strongly associated with the feeling that one’s life has purpose and direction. Meaning in life also relates, to a lesser extent, to the perception that one matters and that one's experiences make sense.CoherenceMa…
of our lives… NOW! It concentrates on the present (i.e. the Power of Now). It defines our current strengths, weaknesses and main life areas of concern. Our mission statement represents the expected and desired level of our performances. Our mission statement is the action step culmination of our LDP (i.e. personal goals) and CPD (i.e. our professional goals) and serve as the launching platform for our PLP (i.e. our primary objectives in life).