AltanaESP Glossary

Purpose, structure and Usage of the A-Z Glossary

Empty pockets never held anyone back. Only empty heads and empty hearts can do that. ~ Norman Vincent Peale ~

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Approved 20 February, 2021 @ 11:18am by Jan Viljoen (version: 5)

Mission Statement

How to achieve what we desire, by taking ACTION… NOW!

Our mission statement is a clear indication of our fundamental purposes in life and how to achieve it. A mission statement mainly answers the question… “How to and what actions will allow me to achieve my objectives and goals?” Therefore, our mission statement “describes” our current capabilities, our present focus on life, our actions, behaviors and our unique personality make-up.

The main difference between a mission statement and a vision statement is that our mission statement concentrate on our present state, while a vision statement focus on what we would like to achieve in future (i.e. our future state)and WHY. Each individual (or group of individuals) should have a clearly defined mission statement, both as a way of ensuring that we remain aware of “where we are” in the present “space&time”-continuum and to serve as a baseline or point of departure for effective strategic planning.

Essentially, a mission statement is a set of action step (i.e. objectives) drawn from our vision statement (i.e. where we would like to be in 5, 10, 15 years time. Our goal…), evaluated against the present (i.e. where are we now!) and “translated” into specific steps required (i.e. what we should do) to get from “where we are now” to “where we want to be”.

Our mission statement indicate our fundamentalplugin-autotooltip__small plugin-autotooltip_bigFundamental Principles

...~ Mark Victor Hansen.

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Remember that patience is a virtue
purpose and basically justify why we take the actions and make the choices that we do. A mission statement might be valid for a couple of days or might last for many years. As a matter of fact, a mission statement actually doesn't have an “expiry date”, it is consistently re-defined, tweaked, adapted and changed - in synchronicity with our CPD and/or LDP - to accommodate personal growth and development, as we gradually obtain our objectives, learn, grow and achieve our goal as defined in our vision statement.

Our mission statement is a constant reminder of the fundamental meaning and purpose of our lives… NOW! It concentrates on the present (i.e. the Power of Now). It defines our current strengths, weaknesses and main life areas of concern. Our mission statement represents the expected and desired level of our performances. Our mission statement is the action step culmination of our LDP (i.e. personal goals) and CPD (i.e. our professional goals) and serve as the launching platform for our PLP (i.e. our primary objectives in life).